CASE STUDY
How Lifetime scaled awareness for the It’s a Wonderful Lifetime programming slate
424
Influencer Posts
988
Hours Saved on Influencer Marketing
104K
Likes
6.9K
Comments
1.2M
Video Views
THE OBJECTIVE
Lifetime needed to scale awareness for the It’s a Wonderful Lifetime programming slate
THE PROBLEM
With 35 days until the premiere, Lifetime lacked the resources to activate content creators at scale
Primary Pain Points:
Trouble recruiting creators at scale
Trouble pivoting strategies for multiple movies
Lack of bandwidth
THE SOLUTION
Lifetime used Statusphere to eliminate legwork while building buzz with hundreds of creator activations
How we solved it:
Guaranteed influencer posts at scale
Flexibility to pivot between multiple promo strategies
Lack of bandwidth
THE RESULTS
Capturing Customer Attention with 1.2M Video Views
Lifetime used the Statusphere platform to get 424 creator posts leading up to its holiday programming event. With hundreds of creators posting about Lifetime’s holiday movie schedule, reach, awareness and engagement skyrocketed.
424
Influencer Posts
187
TikTok Shares
4.4K
Instagram Saves
1.2M
Video Views
Reaching More Households by Garnering a 14% Engagement Rate
Lifetime collaborated with over 400 creators to expand its reach and increase viewers for the holiday programming event.
In the days leading up, creators posted movie-themed content for the program’s new releases: A Cowboy Christmas Romance,Ladies of the 80s: A Diva’s Christmas,andYes, Chef! Christmas.
In the days leading up, creators posted movie-themed content for the program’s new releases: A Cowboy Christmas Romance,Ladies of the 80s: A Diva’s Christmas,andYes, Chef! Christmas.
Building Anticipation for It’s a Wonderful Lifetime with a 35 Day Countdown
Lifetime needed to spread the word about it’s holiday movie schedule in time for the premiere, but the clock was ticking.
The movie network used the Statusphere platform to instantly match with hundreds of influencers, forgoing recruitment, so it could start a social media blitz with no time to waste.
Lifetime can now seamlessly repurpose organic creator posts into:
The movie network used the Statusphere platform to instantly match with hundreds of influencers, forgoing recruitment, so it could start a social media blitz with no time to waste.
Lifetime can now seamlessly repurpose organic creator posts into:
Spark Ads on TikTok
Partnership Ads on Instagram
Website and product page imagery
And more!
Exponentially Increasing Lifetime’s Partnership Bandwidth
Using Statusphere, Lifetime was able to get 988 hours back to put toward its other marketing initiatives.Our platform eliminated Lifetime’s most time-consuming influencer marketing to-dos including:
Recruitment
Management & Communication
Fulfillment
Reporting
And more
Taking these to-dos off Lifetime’s plate gave them the freedom to earn the results they were looking for.
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