CASE STUDY
How GreenPan Scaled UGC to Boost Paid Social Performance
CAMPAIGN GOAL
Boost paid social performance by increasing the volume and variety of UGC.
CHALLENGE
GreenPan needed a more efficient way to recruit creators, scale UGC, and secure content rights—all while testing how creator content impacts their paid social performance.
“We’re seeing a 3-5x ROAS with UGC created through Statusphere’s platform. Our VP, who’s always challenging us to create authentic content that truly resonates with consumers, has been really impressed by the results.”
– Nicole Motto, Influencer & Social Media Marketing Manager, GreenPan
THE RESULTS
5X ROAS
263
Posts
476K+
Total Views
51,793
Engagements
286
Hours Saved
“The UGC ads from Statusphere are rapidly becoming top performers in our increasingly complex marketing funnel. We’re grateful for the quality and time-saving benefits that Statusphere’s technology provides, enabling us to scale content creation more efficiently.”
– Nicole Motto, Influencer & Social Media Marketing Manager, GreenPan
KEY TAKEAWAY
UGC is a proven way to boost social ad performance but acquiring it at scale is a struggle for brands. GreenPan’s success highlights how Statusphere’s platform removes barriers when recruiting creators and sourcing authentic content that moves the needle on paid campaigns.
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