THE OBJECTIVE

Global Cosmetics Brand Improve Social SEO to drive purchase intent

CHALLENGE

A global, market-leading cosmetics brand was looking to further boost awareness and drive purchase intent among a younger demographic. Focusing on social SEO (visibility on social platforms that signals buying intent) was critical. The brand needed a solution to scale creator posts and reach in order to increase social search rankings.

THE RESULTS

80%

Increase in Social Search Volume

70%

Increase in Google Search Volume

33.9M

Engagements
‍

763

Pieces of UGC Created

1,777

Hours Saved

18.9K

Saves

Global Cosmetics Brand's Social SEO Skyrockets

Social searches for all target keywords increased by 80% (including “Covergirl”).

Organic Google searches for targeted keywords increased by 70%.

Months after the campaign ended, 8 of the top 10 Covergirl-related search terms are still attributed to this effort, with ROI continuing to grow each month.

So far, the content has garnered 33.7M views and 18.9K saves—and the momentum continues—guiding consumers through their purchasing journey.

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How a Global Cosmetics Brand Leveraged Social SEO to Drive Conversions