"How long should our TikTok videos be? What about Reels?" 🤔

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We always hear these questions from brands eager to boost their social video performance.

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To give a definitive answer about the best video lengths on TikTok and Reels, we analyzed 2,000 creator videos from Statusphere's micro-influencer marketing platform.

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So, is there actually a connection between social video length and view count?

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Below is a snapshot of our findings and our full TikTok vs. Reels video report! 👇

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Want to dig more into the data? Check out our full short-form video trends report below. 👇

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About the Data: This data was collected by analyzing creator posts sourced through Statusphere creator collaborations from May to July 2024. The creators included in the data were all vetted for engagement and brand fit prior to receiving approval to collaborate with the brands using Statusphere’s platform. Working with creators from other platforms or networks may produce different results.

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