Now’s the time to set your influencer marketing goals if you’ve been sleeping on ‘em

Especially when so many brands are working with fewer resources and higher expectations.

And that’s why goal-setting is so, so crucial for the sake of influencer campaign management.

From optimizing campaigns to creating accountability, a goal-driven influencer marketing strategy backed by data will make your life as a marketer so much easier.

This post breaks down actionable influencer marketing goals and how to nail them!
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Setting Goals for Influencer Marketing
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Food for thought: goal-setting marketers are 4x more likely to succeed with their projects.
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Makes sense! That's because setting influencer marketing goals helps you by:

• Guiding your campaigns with a vision means more meaningful content and engagement.
• Creating accountability as you tie your campaigns to specific metrics and key results.
• Managing expectations for yourself, your marketing team and company leadership.

What matters is that you pick relevant goals for your brand before you start a campaign.
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Using a SMART framework, brands can put together an actionable influencer marketing strategy. The SMART framework is a proven way of setting business goals. SMART goals are…
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Specific
Measurable
Achievable
Relevant
Time-sensitive

Outlining all of the above makes it so much easier to execute your influencer marketing plan with confidence and no second-guessing. For example, brands that exectue their influencer marketing strategy using Statusphere's define an objective to optimize their campaigns.
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Having goals defined beforehand means that you'll know where you're going and what to track.
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5 Influencer Campaign Goals to Guide Your Strategy
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For each influencer marketing goal we outline below, we’ll also break down:

• Strategy tips and real-world examples of brands achieving each objective.
• KPIs and metrics to tie to your goals for more comprehensive  campaign reporting
• A sample SMART statement to help you translate your influencer goals into action.

Oh, and many of the goals below actually overlap. That’s just an added bonus of working with creators!

 With that, let's dive in!
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Goal #1: Get More User-Generated Content (UGC)
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No surprises here. One of the biggest benefits of working with creators is getting UGC at scale.

This includes short-form videos and photos from influencers you can cross-promote long-term.

KPI(s): # pieces of unique content, time saved, # of posts
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Key Results and Outcomes
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• Get more authentic promotional content. Influencers give a much-needed human touch to your marketing strategy. Lifeless flat lays and static photos don’t do your product justice. Appealing to modern consumers means being human and bringing products to life.
• Reduce time spent creating content. This includes social media posts, ads and more. By repurposing UGC, you significantly reduce the burden of content creation for your team.
• Increase performance throughout your marketing funnel. Consider how  UGC is proven to boost clicks and conversions. This is especially true for social ads and product pages.
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Sample SMART Goal Statement
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Specific: We will run a UGC gifting campaign on TikTok promoting our new body butter.

Measurable: Our campaign will result in 150 unique, influencer-generated videos.

Achievable:  This goal is realistic based on our past experience partnering with influencers. Our creator network has grown and our inbox is filled with pitches. Also, we have additional bandwidth to gift products this year thanks to our new hires.

Relevant: Our initial campaign will raise awareness for the launch of our body butter. We will supplement our emails, ads and organic social feeds with the influencer content we earn.

Time-sensitive: Our campaign will begin next month and run for at least 90 days.
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Tips for Your Influencer Marketing Strategy
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• Pay attention to your creative briefs. Want your product shown in a particular way? Maybe in a certain setting or with your brand’s logo clearly visible? Be clear about instructions.
• Get appropriate usage rights to your creators’ content. This is where a well-crafted influencer agreement comes into play. Pro-tip: if you plan to run your content as ads, you need to be upfront about it.
• Play the long game! UGC campaigns are most effective when running long-term.

For example, it can take a few months for campaign hashtags to gain momentum. Note how Vessi earned 1,000+ posts to their #nomorewetsocks tag over the course of a year.

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Goal #2: Build Brand Awareness
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Among our influencer marketing goals, this one is pretty broad.

That's because building awareness is a byproduct of any influencer campaign.

Still, awareness should be a priority.  According to our recent influencer benchmark report, building brand awareness is the top influencer campaign goal of brands in 2025.

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And given the fierce competition in so many industries, we totally understand why.

Influencers offer an opportunity to introduce your brand to new customers ASAP. Standing out today means having hundreds of creators make enough noise to boost your organic reach.

KPI(s): reach, interactions (ex: shares, comments @mentions), #hashtag uses
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Key Results and Outcomes
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• Highlight and reinforce your brand identity. When it comes to positioning, influencers can hone in on what makes you and your products unique. Want to present yourself as an alternative to other players in your space? Let creators do the talking on your behalf.
• Increase your share of voice on social media. Consider how influencers have built-in audiences of thousands of potential customers. The more people you partner with, the more eyeballs on your brand.
• Drive meaningful conversations around your brand. The more back and forth between you, influencers and your target audience, the better. Social engagement goes hand in hand with greater reach. Not to mention helping brands rank in social search.
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Tips for Your Influencer Marketing Strategy
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• Repost your influencer content alongside your organic UGC. Your customers want to see real people with your products. Consistently posting customer content satisfies that desire. When you have an ongoing stream of user and influencer-generated content coming in, doing so is a cinch. Just make sure you have usage rights squared away!
• Don’t just post about products. Customer retention is about so much more than offers and deals. Questions, memes and playful content are all fair game for the sake of engagement and showing off your brand’s personality.
• Make a conscious effort to respond to comments, @mentions and @tags. Going the extra mile to personalize your comments is a plus. Doing so will help your brand and its personality stand out in a sea of competitors.
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For example, Warby Parker regularly posts content from creators and influencers alike. This drives consistent engagement and gets people talking in their comments. This strategy is good for brand loyalty and satisfying the Instagram algorithm.

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How to Hit Your Brand’s Influencer Marketing Goals Faster
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Brands today want to see a crystal clear ROI for influencer marketing.

Unlocking that ROI starts by defining specific influencer campaign objectives. If you want to see "success," you need to know exactly what that means in terms of outcomes and KPIs.

And if you’re not 100% sure about your influencer campaign goals or how to proceed, Statusphere's software can help.

Our platform has helped 700+ consumer brands scale their campaigns and crush their influencer marketing goals. For example, we've helped brands boost their in-store retail presence and generate rights-ready content to supplement their paid social strategies.

With Statusphere's software, your brand gets a control center that tracks all of your crucial campaign data in one place. In-depth reporting on your creators' content and performance means you have a constant pulse on progress toward hitting your influencer marketing goals.
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Want to learn more about how our platform works? Check out our interactive demo and see how Statusphere's software scales influencer content and campaign ROI in a fraction of the time.

This article was first published in January 2023. It was last updated February 13, 2025.

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