Guides

Knowing how to use Instagram as a marketing tool and how to relay your brand’s message to your audience is more important now than ever.
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Combining social media ads with influencer marketing allows your brand to reach more people and add more opportunities for creative and authentic content.
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In this guide, we’ll cover all the changes in the Instagram algorithm (as of September 2018) and how these changes affect you as a brand.
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This guide will give you a solid foundation for understanding the legal aspects of working with influencers.
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Want to know how to get 30 influencers posting about your brand in just 30 days? Download our guide to learn how!
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Whether you’re aiming to increase engagement, gain followers or get user-generated content, hosting a contest or giveaway can get you the results you’re after.
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This guide will help break down the do’s and don’ts of growing your Instagram following.
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Who doesn’t love a good gift? We know influencers do, which makes running an influencer gifting campaign the perfect strategy for brands.
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Before you head to a beauty trade show, you should know which one is the best fit for your brand and what to plan if you're exhibiting. Download our updated guide for 2020 to learn more!
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Knowing exactly how to pitch to influencers will help your outreach tactics become more effective and less like a tiresome let down. Download this guide to learn the do's and don'ts of pitching your brand to influencers!
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Filling up your PR calendar with editorial opportunities and festive ideas for social media can be a game-changer.
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YouTube has become one of the fastest-growing and most profitable mobile channels in the game. The benefits of YouTube marketing are too good to pass up—especially when you team up with YouTube influencers.
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We talked to brands who have been featured on Oprah's Favorite Things List in years past and this is what we found. Download this guide for easy-to-follow steps so you can snag a spot, too!
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It's never too early to start planning your influencer marketing budget for 2020. Download this guide for three different approaches (and formulas) to influencer marketing!
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Click here to download the presentation given by Statusphere founder, Kristen Wiley, at LAUNCH SCALE 2019. This presentation covers tips for on how to track customer success and why it should be an important part of your strategy.
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Need help building and managing your influencer campaigns? Our customizable spreadsheet has everything you need to keep your campaigns organized and running smoothly!
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From picking out last minute branding and packaging details to confirming your stock numbers for order projections, retail rollouts can be a challenge. Download this checklist to help you plan your strategy!
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Draw inspiration from some of the best social media campaigns that brands had to offer in 2019 and learn how you can implement them in 2020.
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Learn how your brand can utilize all the amazing benefits Pinterest has to offer when it comes to uniquely promoting your product or service.
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In this guide, we've covered everything your brand needs to know about driving online product reviews with the help of influencers.
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In this webinar, you'll learn all the basics of TikTok and how tons of brands are using it to drive sales and partner with TikTok content creators!
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